Pocket Change started with a question. We asked women about their denim shopping experience.
"Yes. Our pockets are lies."
"Shopping is nothing short of traumatic. People don't understand, nothing fits right. Online shopping is even worse."
"There's not enough clothing with stretch. I wish more designers considered that bodies fluctuate, so I can feel comfortable all the time."
It didn't make any sense. These are all valid problems. Why wasn't anyone listening or trying to solve them? Clearly this is a common experience. So we decided to do something about it. Starting from the pockets, and eventually changing the shopping experience for the better.
The basics shouldn't be complicated.
Shopping shouldn't be stressful.
We're here to help.
Companies shouldn't just be about profit. They should also be a force for positive change in the world. We put that choice in your hands. At checkout you pick from a list of charities, and we will donate 10% of our profit per pair to the cause you care most about. Don't just look good, feel good.